How to Increase Followers on Your LinkedIn Page: Tips and Tricks

With more than 1 billion members across 200+ countries, LinkedIn has become the world's largest professional network and an excellent destination for B2B marketing. It’s no surprise that 96% of B2B marketers use LinkedIn to distribute content.

Marketing on LinkedIn starts with your brand’s LinkedIn Page. That’s your hub within this global community: a place to share, connect, and grow. It’s an instrumental tool for building awareness, authority, and trust.

Best of all, the potential reach and impact of your LinkedIn Page increases along with its number of followers. Here are five of the most effective techniques to organically attract more folks to your LinkedIn Page.

5 Tips for Increasing Your LinkedIn Page Followers

1. Get the Basics Right

Before you invite guests over, make sure your house is ready to receive company. The content on your Page should clearly and quickly convey what your business does and who you can help.

• Complete Your Page: Fill out the overview, logo, organization info, and call-to-action button.
• Use Keywords: Be sure to include pertinent keywords in your business description, as LinkedIn Pages are crawled by search engines and can often rank highly.
• Add a “Follow” Button: Place a follow button on your blog, website, and newsletters to make it easy for visitors to join in.
• Invite Connections: Encourage first-degree connections to join with the “Invite to Follow” function.
• Cross-Promote: Consider linking to your organization’s LinkedIn Page in your email signature or on other social media profiles.

2. Publish Thought Leadership Content

LinkedIn isn’t like other social networks. People don’t come here to kill time; they come to invest time in learning. These executives, managers, and decision-makers are on the lookout for original, insightful, and valuable content to expand their knowledge.

The best way to capture their attention is to publish compelling content about industry news, trends, and other relevant topics. In fact, 61% of business decision-makers agree that thought leadership content is more effective at demonstrating a company’s potential value than traditional, product-oriented marketing.

Capitalize on this by publishing well-researched, useful, and relevant content for the audience you wish to attract.

3. Join Conversations That Matter to Your Brand

Strong communities aren’t built through one-sided monologues. To make your LinkedIn Page appear lively and interactive, you’ll want to engage with others and help shape existing conversations on the platform.

You can choose up to three specific hashtags to associate with your brand. This makes the Page more discoverable for members interested in those topics. You’ll also be able to react to and comment on conversations taking place on the hashtag feeds from the perspective of your brand, carving out a distinct point of view.

4. Know and Grow Your Audience

Through Page analytics, you can access detailed, aggregated data about the demographics and traits of your followers and visitors. You’ll also be able to identify which of your posts and updates are driving the highest engagement. With these insights in hand, you can continually optimize your content strategy to provide the type of content your audience finds most valuable.

5. Activate Your People

When it comes to growing your brand on LinkedIn, your employees are a major potential contributor. To begin with, encourage all employees to keep their own profiles up-to-date, with your organization included in their work experience (it will automatically link to your LinkedIn Page).

Here is a simple blueprint for activating your employees on LinkedIn:

• Re-share: Re-share your employees' best @mentions and LinkedIn content from your Page.
• Notify: Notify employees of your most important Page posts to boost organic reach (up to 1x/day).
• Personalize: Recognize team moments or employees with a shout-out from your Page.
• Engage: Foster internal engagement through a trusted, employee-only community on LinkedIn via the My Company tab.

Grow Your Brand’s Impact

The LinkedIn Page is your brand’s social homepage in the world’s online business community. Investing a bit of time and energy into making it the best it can be will go a long way. We find that once Pages gain 150 followers, their opportunity for growth becomes exponential. There’s no better time than today to start building momentum.